It is a three-month blended learning course. It focuses on all things branding and public relations. It looks at both from the perspective of your own skills, talents, mindset and behaviour. No business can be successful unless you have a solid personal foundation that fits your business. Pretty much like you need a solid personal foundation when you decide to become a parent. The Masterclass promises ROI provided you do all the tasks, be engaged in the live classes and actively attend the group coaching sessions – in short, you do everything necessary to get your Certificate. To ensure you get your ROI, we have added topics like digital marketing, growth hacking, podcasting, Instagram magic, professional ZOOM meetings and the right equipment, among others.

You will participate in weekly 2-hour live classes over the course of the three months and study the online material we have prepared for you in the form of short videos, interviews and e-books. We have bonus material, too, to support the successful completion of the course and the application of your new knowledge and skill immediately.

Of course, you can. The Masterclass is focused on helping SMEs with an existing business and brand identity develop their PR strategy and online presence with and updated branding package and voice.

It is also focused on helping freelancers of any kind develop their own distinct online presence – we believe that one person IS a business.

The course aims to help influencers create their toolkit to promote their marketing value in a most professional way.

And for those who are just out of university, or have left a job, or looking for something new to devote their life to, we help them understand the personality and turn it into branding values, which slowly leads to coming up with ideas for the future.

We want to make sure that you get the maximum ROI. Assessment is the only way that has been pedagogically proven to help students and course participants become committed and accountable for their learning. This programme does not offer refunds unless you successfully complete the tasks and assessments up to the moment you request your refund. We want to ensure that dedicated individuals are holders of our Certificates, who will also honour the investment they have made and the effort they have put in.

No. The Masterclass comprises of stand-alone modules, but no credits or discounts are given for partial attendance. Therefore, you either attend the entire Masterclass or no part at all.

Ideally, yes. We need to ensure you have understood all the theory and how it is applied in practice. And we want you to engage with your instructors as much as possible to get the most out of the course to make sure you get the ROI we promise. If, by any chance you happen to miss a live class, you will have to watch the recording and answer the accompanying comprehension questions. Once this is done, the path to the Certificate is there for you to follow.

Attention is required here. Templates are a fantastic tool, yet so misused that ethical course providers avoid offering them. Unless you follow the precise instructions to NOT copy the exact template, it will be a flop. Templates are there to encourage your own creativity. Not to save time by copying them. You need to modify and adapt them with a specific goal in mind.

One of the bonuses you receive when you purchase the course is your very own step by step tutorial of how to set up your Christmas PR campaign. We give you insights on what is needed, the pitch, the timeline, the graphics and the follow-up you will need to do.

Our Academy has introduced a unique learning feature to our course that we call “Just Roll With It In Your Learning”. This feature is used for three learning items: the course content and is identified as “Just Roll With It On The Course”, your networking and business expansion identified as “Just Roll With It In Business”, and your templates identified as “Just Roll With It And Choose Your Templates”. In essence, you get to choose the type of content you want to learn during live classes, the type of activities you wish to do as part of your networking and business development, and you also get to vote on the type of templates you feel you need.

You can contact the entire team at course(at)pr-brandifesto.com. Make sure to include the name of the instructor in your title. During the three months that the course will be running, all your instructors are also available for a chat on the community page of our platform. Just send them a message using @instructorname and they will get back to you the soonest.

For tech support send an email or a message through the platform using the words “tech support” in your subject.

Our live classes are facilitated by the ZOOM platform. Before the class, you will receive a notification and a reminder about the time and content of the class. All you need to do is click on the link. We have prepared a quick guide on how ZOOM works to help you feel safe and view the class in the best format possible.